JUUL EXHALES AFTER DODGING FULL BAN ON FLAVORED E-CIGS
ON THURSDAY, FOOD and Drug Administration Commissioner Scott Gottlieb proposed new rules intended to reverse the epidemic of e-cigarette use among youth, including limiting in-person sales of flavored e-cigarettes to age-restricted areas, and adding stronger age verification for online sales.
Gottlieb called “kid-appealing” flavors, such as candy and fruit, “the core of the epidemic.” However, mint, menthol, and tobacco flavored e-cigarettes are exempt from the proposed changes to help adult smokers trying to quit cigarettes, he said.
The FDA’s proposal is similar to changes announced by Juul, the leading maker of e-cigarettes, earlier this week. On Tuesday, the company said it would suspend in-store sales of flavors like mango, fruit, creme, and cucumber, but might put them back on shelves if retailers imposed age restrictions. “I think Juul is breathing a big sigh of relief,” says Marc Scheineson, a former FDA associate commissioner and partner at the law firm Alston & Bird.