Earlier this year, Newark Mayor Cory Booker excitedly announced the launch of a new partnership between Let’s Move! Newark and Nestlé to address the obesity problem facing the children of Newark.
“This is an amazing day in the city of Newark!” Booker exclaimed. Amazing, indeed. It’s amazing that Newark is partnering with a giant candy bar and infant formula corporation to conquer health problems that the company itself plays a role in perpetuating. A press release announced that Nestlé had helped to devise a nutritional education curriculum for Newark families highlighting “the importance of breastfeeding, increasing fruit and vegetable consumption, healthy snacking, dealing with a fussy eater, portion control and physical activity.” The program draws on “the nutritional expertise of Gerber,” Nestlé’s infant formula brand.
But why would a company that depends for its profits on women not breastfeeding and families purchasing candy (not fruits and vegetables) be an ideal source of nutritional expertise?